Launched with a new ad campaign for Newcastle Ale, the traditional version of this summer ale is an attempt to expand Newcastle to American markets. There are many summer ales that can be found in America, all following a certain pattern of hoppy and fruity beer. Newcastle summer ale takes a different approach, but does it work?
Sight - If there is one thing that Newcastle Summer Ale has going for it is it's appearance. A bit lighter in color than the traditional ale made by Newcastle, which is a good choice by the brewery since this is a summer ale. It still carbonates well, just like a Newcastle. Lastly, the head is well crafted, and stays with the beer until the drink is done.
Smell - As soon as you open the beer, the scent of Newcastle is released, but not as potent as the traditional ale. It is more refreshing than heavy, but still has the character Newcastle carries with it. Pouring the beer does not release this scent as it does with other beers. You really have to get close and sniff hard to smell the hoppy, cool scent of the beer when it's in a glass. Taste - One sip reveals the bitterness that Newcastle is known for. The difference between the two ales is that the summer ale is far more drinkable for people who are not heavy beer drinkers. It is still a heavy ale that is bitter, but it is not as heavy and bitter as the traditional ale. What makes this a summer ale is the hoppyness. It makes the last sip as good as the first, which is followed by the bitterly aftertaste. It is a nice aftertaste that reminds you that is beer means business. It is light and refreshing, while still maintaining the traditional taste of Newcastle. This beer is perfect for a hot summer day to sip on while enjoying the sunshine.
Overall - Newcastle can be a hard beer to drink, but with the release of their new summer ale, Newcastle is starting to branch out beyond a select small group of beer drinkers. The Summer Ale delivers to a wider audience while still being able to satisfy the lovers of the original Newcastle. A well crafted and well thought out beer. I must say that the first few sips are rather bitter, but when allowed to breath and carbonate, you will be well rewarded with an amazing beer.
5 out of 5 Cheers!
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